Analysis of Digipak Adverts

Learning Comment:

From completing this research I discovered that there are alot of key conventions and features that are used in the majority of digipak adverts, I will use these in my own digipak advert as they are shown to be effective at engaging and attracting the audience. These codes and conventions include

• using a medium camera shot, I will use this code and convention so that the image and representation of the artist or band is conveyed through strongly throughout the advert through the clothes as well as all the other elements. 

• positioning the artist so that they are either looking directly at the camera to create an intense connection with the audience and to create a powerful statement or to have them looking into the distance so that it creates a mysterious atmosphere that will also engage the audience.

• displaying the conventional information that is featured on the majority of digipak adverts, this information includes the release date, artist name, digipak name and the highlight songs such as any number 1's or bonus songs. 

• considering using colours that are commonly used for digipak adverts such as white and black, however I will try and make it different so that it stands out from the rest for example the whole poster can be in black and white instead of colour like the majority of the digipak posters thereby engaging the audience as it is different to the others as it is more attractive.